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LG 55-Inch UA77 4K UHD Smart TV (2025) - α7 AI Processor, webOS

Posted May 6, 2026Updated May 24, 2026

$299.99$379.99

21% OFFYou save $80.00

Get This Deal at LG

In Stock

Is this a good deal?

Bring your favorite content to life in 4K resolution
A thrilling watching experience powered by the Alpha 7 AI Processor Gen8
LG’s Award winning Smart TV platform powered by webOS. Get easy access to streaming your favorite apps & more¹
Enjoy future platform updates for peace of mind¹
HDR10 Pro delivers a dramatic visual experience
Personalized Picture & Sound Wizard for a Customized Experience

Great Deal

21% off: $299.99 (was $379.99). This 55-inch LG 4K TV features the α7 AI Processor Gen8, webOS smart platform, Filmmaker Mode, and game-friendly features like ALLM and Game Optimizer. Great for viewing and casual gaming.

What we like

4K UHD resolution with HDR10 Pro
α7 AI Processor Gen8 for upscaling
webOS smart TV with 350+ free channels
Filmmaker Mode and game optimizer features

Watch out for

60Hz refresh rate, no 120Hz
Direct backlight, not full array local dimming

Tip: Pair with a soundbar for better audio since built-in speakers are modest.

Our Take

Best for: Budget-minded shoppers wanting a reliable 4K smart TV with solid software.

The LG UA77 is a solid entry-level 4K TV that punches above its price. webOS remains one of the smoothest smart TV platforms, with quick access to apps and LG Channels' free lineup. Gamers get ALLM and Game Optimizer, which reduce input lag and let you tweak settings. The 60Hz panel is fine for console gaming, but PC gamers may want a higher refresh rate. The direct LED backlight means blacks aren't as deep as on OLED or full-array models, but for the price, the contrast is acceptable. 99, this is a compelling choice for a bedroom, guest room, or budget-conscious living room. The 21% discount brings it close to an all-time low, making now a safe time to buy.

Price Analysis

At $299.99, you're saving $80 off the $379.99 original price - a 21% discount. This is a strong price for a 55-inch 4K TV with LG's 2025 processor and webOS. Historical trends suggest this is near the lowest price for this model, so buying now is a good call.