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LG 77-Inch OLED evo C5 4K Smart TV with Dolby Atmos and 144Hz Gaming

Posted Apr 9, 2026Updated Apr 10, 2026

$1929.67$2137.91

10% OFFYou save $208.24

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In StockPrice changed 1d ago

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OLED: Celebrating 12 years of perfecting award-winning OLED TV technology.
Brightness Booster: Our Brightness Booster technology magnifies each individual pixel for luminous quality that shines with every detail.
Bright Room Ready: Verified by UL for Discomfort Glare Free (UGR less than 22), you can be confident your LG OLED TV performs great no matter the room or the lighting. With LG OLED you still experience perfect black that delivers stunning pictures other brands just can't match.
Alpha 9 AI Processor Gen8: This processor is the brains behind a truly unforgettable TV experience. You'll get personalized smooth, vivid picture no matter what you watch. AI Super Upscaling technology automatically enhances picture quality whether you're watching sports, movies, or a late-night favorite. Everything looks and sounds incredible on a LG OLED TV.
Perfect Black and Perfect Color (8.3 million self-lit pixels: LG's flagship OLED technology creates an incredible watching experience and stellar picture quality with Perfect Black and Perfect Color technology on over 8.3 million self-lit smart pixels, even in bright rooms.
Dolby Vision, Dolby Atmos and FILMMAKER MODE: Experience the magic of the big screen right from your couch. Loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE, allowing you to see films just as the director intended.
Ultimate Gaming: Packed with gaming features, this LG OLED evo Series comes with everything you need to win. Experience crisp, smooth imagery from a 0.1ms response time and up to 144Hz refresh rate to let you game at blinding speed without any blurring or tearing to keep up with the fastest games. All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. Four HDMI 2.1 inputs allow you to plug in all the devices you need. Whether you game on consoles or on the cloud, the LG Game Dashboard and Game Optimizer put all the control at your fingertips.

Great Deal

This LG 77-inch OLED TV is 10% off. It offers exceptional picture quality with perfect blacks and is for movies and gaming. It's a top-tier choice for home theater enthusiasts and serious gamers.

What we like

Outstanding OLED picture with perfect black levels
Excellent gaming features with 144Hz and HDMI 2.1
Strong audio with Dolby Atmos and built-in WoW Orchestra
Effective AI upscaling for lower-resolution content

Watch out for

Very heavy at over 270 pounds
Risk of permanent burn-in with static images

Tip: Use the TV's built-in screen savers and pixel refresher to help prevent potential OLED burn-in.

Our Take

Best for: Movie lovers and console gamers who want a large, high-performance OLED screen.

The LG 77-inch C5 OLED TV is a premium home entertainment centerpiece. You buy this for its self-lit pixel technology, which delivers the deep, inky blacks and vibrant contrast that OLED is famous for. It makes movies, especially in Dolby Vision, look spectacular. The Alpha 9 AI processor does a good job of cleaning up broadcast TV and streaming content, making almost everything look sharp on the big 4K screen.

What really stands out here are the gaming credentials. With a 144Hz refresh rate, ultra-fast response time, and support for G-Sync and FreeSync, this is a fantastic TV for PS5, Xbox Series X, or PC gaming. The four HDMI 2.1 ports are a practical bonus for connecting multiple consoles and soundbars. The main limitation is inherent to all OLEDs: you need to be mindful of static screen elements to avoid the risk of burn-in over time.

At just under $1930, this is a compelling price for a 77-inch OLED from a leading brand. It delivers a cinematic experience and high-end gaming performance in one package, making the cost easier to justify for those who want the best.

Price Analysis

At $1929.67, this is a solid 10% discount off the recent 30-day average price of $2137.91. It's also notably lower than the 90-day and 180-day averages, which were both above $2075. While we don't have an all-time low for comparison, this price represents a clear dip and a good time to buy for this model year.

Common Questions

Does this TV have a glare-free screen for bright rooms?

Yes, it is UL verified for low discomfort glare (UGR<22), and LG states its Brightness Booster technology helps it perform well in various lighting.

How many HDMI 2.1 ports does it have?

It has four HDMI 2.1 ports, which is great for connecting multiple next-gen gaming consoles and other high-bandwidth devices.

What is the difference between the C5 and higher-end G5 or M5 models?

The C5 typically lacks the built-in gallery design or more advanced audio system of the flagship models, but shares the same core OLED panel and processor for picture quality.