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TVs & Monitors LG

LG 98-Inch 4K UHD Smart TV 2024 - 120Hz Native, α8 AI Processor

Posted Apr 12, 2026Updated Jul 21, 2026

$1799.99$3499.99

49% OFFYou save $1700.00

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Is this a good deal?

Bring your favorite content to life in 4K resolution
Enjoy up to 5 years of software updates with webOS Re:New⁵
Cut the cord with LG Channels
A thrilling watching experience powered by the Alpha 8 AI Processor
Enjoy the film's original formatting with FILMMAKER MODE™
Quickly customize your gaming experience in one location with the LG Game Optimizer

Exceptional Deal

Get a massive 98-inch 4K UHD TV with 120Hz native refresh rate and AI upscaling for $1799.99, 49% off the original price. Ideal for home theaters and gaming.

What we like

120Hz native refresh rate
α8 AI Processor 4K for upscaling
Filmmaker Mode and Game Optimizer
Built-in Alexa and Apple AirPlay 2

Watch out for

98-inch size requires large room and strong mount
Direct LED backlight, not OLED

Tip: Measure your space carefully - this 98-inch TV requires a sturdy wall mount and large room.

Our Take

Best for: Home theater enthusiasts and gamers seeking a massive 4K screen.

The LG 98-inch UHD TV delivers a truly immersive viewing experience with its massive 4K screen and native 120Hz refresh rate. The α8 AI Processor 4K upscales lower-resolution content effectively, and gaming features like VRR, ALLM, and the Game Optimizer make it a strong choice for console gamers. Filmmaker Mode and Dynamic Tone Mapping Pro ensure accurate picture quality for movies. However, this is a Direct LED model, not OLED, so black levels and contrast aren't as deep as LG's OLED lineup. The sheer size means you need a large wall and a sturdy mount - it may not fit in typical living rooms. 99, this is an exceptional value for anyone seeking a giant screen without spending OLED money.

Price Analysis

The current price of $1799.99 is a 49% discount from the original $3499.99 and matches the all-time low. There's no better time to buy this TV at this price point.