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Samsung 77-Inch OLED 4K S85F Smart TV (2025) with AI Processor

Name: Samsung 77-Inch OLED 4K S85F Smart TV (2025) with AI Processor
Brand: Samsung
SKU: B0DXMVMQKF
Price: 1397.99 USD
Availability: InStock
Rating: 4.4 (159 reviews)

4.4 (159 reviews)

Posted Jun 2, 2026

$1397.99$1531.17

9% OFFYou save $133.18

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In StockPrice changed 26d ago

Is this a good deal?

ADVANCED PROCESSING POWERS AI-ENHANCED** 4K CLARITY: Uses AI with the power of 20 neural networks to enhance picture quality of your content to 4K and optimizes sound for superb performance in everything you watch.
BOOSTS YOUR FAVORITE CONTENT TO CAPTIVATING 4K RESOLUTION**: Watch your shows and videos in stunning detail. Our AI processor upscales your content to up to 4K using 20 AI neural networks and ensures sharp and smooth picture quality.*
DYNAMIC BRIGHTNESS AND CONTRASTS: Reveal hidden details with bold brights and inky blacks in each scene. The NQ4 AI Gen2 processor analyzes each scene* to improve brightness for a more dynamic picture.
EXPERT-VALIDATED COLOR AND SKIN TONES FOR A REALISTIC PICTURE: With color validated by the experts at Pantone, you can be sure colors look realistic and skin tones accurately shown, for a vibrant and true-to-life picture.
DESIGN THAT EMBODIES SOPHISTICATION: Made to look bold, yet elegant design that evokes gentle waves. Smooth lines and flowing design come together to harmoniously blend into your home.

Great Deal

Save 9% on Samsung's 77-inch OLED with NQ4 AI Gen2 processor. Self-lit pixels deliver stunning contrast, color, and brightness. Ideal for movie lovers and gamers wanting premium picture quality.

What we like

Self-illuminating OLED pixels for perfect blacks
NQ4 AI Gen2 upscales content to near 4K
Object Tracking Sound Lite with Dolby Atmos
Pantone-validated, true-to-life colors

Watch out for

No Dolby Vision support (uses HDR10+)
Large size may require professional installation

Tip: Pair with a 4K HDMI 2.1 cable for 120Hz gaming on PS5 or Xbox Series X.

Our Take

Best for: Home theater fans wanting OLED's contrast at a reasonable price.

The Samsung 77S85F is a 2025 OLED that delivers impressive picture quality thanks to its NQ4 AI Gen2 processor. Colors are vibrant and accurate (Pantone-validated), and the AI upscaling sharpens low-resolution content effectively. The Object Tracking Sound Lite with Dolby Atmos provides immersive audio that moves with on-screen action. This TV lacks Dolby Vision, instead supporting HDR10+, but most content still looks fantastic. The thin contour design and bezel make it a sleek addition to any room. For gaming, it supports 120Hz and low input lag, though you'll need to enable Game Mode. At $1398, it's well below the 90-day average of $1524. If you want a large OLED with vibrant colors and smart features without paying a premium, this is a strong buy.

Price Analysis

Current price of $1397.99 is 9% off the $1531.17 original, and well under the 30-day ($1531.17) and 90-day ($1524.11) averages. With the 180-day average at $1616.80, you're saving over $200 compared to that period. This is a great time to buy.