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Samsung 77" OLED S90F 4K Smart TV (2025) - 144Hz

Name: Samsung 77" OLED S90F 4K Smart TV (2025) - 144Hz
Brand: Samsung
SKU: qn77s90fafxza
Price: 1899.99 USD
Availability: InStock
Rating: 4.6 (563 reviews)

4.6 (563 reviews)

Posted May 8, 2026Updated May 18, 2026

$1899.99$3499.99

46% OFFYou save $1600.00

Get This Deal at Samsung

Is this a good deal?

Motion Xcelerator 120 Hz
OLED HDR
NQ4 AI Gen3 Processor
4K AI Upscaling Pro
OLED HDR+
Motion Xcelerator 144Hz

Great Deal

Save $1300 on this 77" OLED with NQ4 AI Gen3 processor and 144Hz motion. Perfect for movie lovers and gamers who want deep blacks and vivid HDR.

What we like

Self-illuminating OLED pixels for perfect blacks
144Hz Motion Xcelerator for smooth gaming
NQ4 AI Gen3 processor for intelligent upscaling
Ultra Viewing Angle maintains color from any seat

Watch out for

No Dolby Vision support (uses HDR10+)
Limited to 4K resolution; no 8K option

Tip: Pair with a Samsung soundbar for Q-Symphony audio sync.

Our Take

Best for: Home theater enthusiasts and gamers wanting a large OLED with high refresh rates.

The Samsung S90F is a 77-inch OLED powerhouse that delivers stunning contrast and near-infinite black levels. The NQ4 AI Gen3 processor handles 4K upscaling with precision, making even lower-resolution content look sharp. Gamers will appreciate the 144Hz refresh rate and AMD FreeSync Premium support, though the lack of Dolby Vision may disappoint some HDR purists. Motion handling is excellent thanks to Motion Xcelerator 144Hz, and the Ultra Viewing Angle ensures consistent picture quality from off-center seats. The built-in Tizen smart platform is responsive, with all major streaming apps available. 99, this is a strong deal for a 77-inch OLED with AI-powered features. The $1300 savings make it a compelling buy for anyone upgrading from a LED TV or looking for a premium home theater experience without the 8K price tag.

Price Analysis

This 77" OLED launched at $3499.99 and is now available for $2199.99, a 37% discount. That's $1300 off the original price, making it one of the best value 77-inch OLEDs on the market. The price is competitive compared to similar-sized OLEDs from LG and Sony, especially given the included AI processing and 144Hz capability.

Common Questions

Does this TV support Dolby Vision?

No, the S90F uses HDR10+ instead of Dolby Vision. Samsung has opted for HDR10+ across its lineup, which offers dynamic metadata but is less widely supported than Dolby Vision.

What is the refresh rate for gaming?

The TV supports up to 144Hz with Motion Xcelerator, and it is compatible with AMD FreeSync Premium for variable refresh rate gaming.

Is the stand included?

Yes, the TV comes with a standard center-mount stand in the box. Wall-mounting brackets are sold separately.