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Sony 77" BRAVIA XR A95L QD-OLED 4K TV - Google TV with Dolby Vision HDR

Name: Sony 77" BRAVIA XR A95L QD-OLED 4K TV - Google TV with Dolby Vision HDR
Brand: Sony
SKU: B0BYPMMLTR
Price: 3498 USD
Availability: InStock
Rating: 4.2 (276 reviews)

4.2 (276 reviews)

Posted May 23, 2026Updated May 24, 2026

$3498.00$4448.71

21% OFFYou save $950.71

Get This Deal at Amazon

In StockPrice changed 15d ago

Is this a good deal?

LIFELIKE PICTURE– The intelligent and powerful Cognitive Processor XR delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world.
PURE BLACK PAIRED WITH OUR BEST COLOR– Thanks to QD-OLED and XR Triluminos Max, experience our widest palette of shades and hues equally matched by pure OLED black and high brightness.
PREMIUM SMART TV – Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple AirPlay.
MOVIES ON US WITH BRAVIA CORE - Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the BRAVIA CORE app. Get 10 credits to redeem on latest release movies and 24 months subscription on hundreds of classics.
ALL YOUR GAME SETTINGS IN ONE PLACE– Game Menu puts all your gaming picture settings and exclusive assist features in a single easy-to-manage interface.
HDMI 2.1 GAMING – Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM.
PERFECT FOR PLAYSTATION 5– Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming on your PS5 console.
ENHANCED ENTERTAINMENT – Enjoy engaging and immersive cinematic content the way the creators intended, with support for Dolby Vision, IMAX Enhanced, Netflix Adaptive Calibrated Mode, and more.
TWO DISPLAYS IN ONE– Use Multi View to split your screen and enjoy watching content from two different sources at the same time.
WORKS WITH ALEXA – Through an Alexa enabled device, ask Alexa to change channels, adjust volume, and turn your TV on/off.

Great Deal

Save 21% on Sony's flagship QD-OLED TV. The A95L delivers stunning picture with cognitive processor, deep blacks, and vibrant colors. Ideal for movie enthusiasts and PS5 gamers.

What we like

Cognitive Processor XR for lifelike picture
QD-OLED with wide color and pure black
HDMI 2.1 gaming with 4K/120, VRR

Watch out for

Premium price point
No Dolby Vision gaming at 120Hz

Tip: For PS5, enable Auto HDR Tone Mapping in TV settings for optimized game mode.

Our Take

Best for: Home theater enthusiasts and PS5 gamers seeking best-in-class picture.

The Sony XR77A95L is a showcase of what QD-OLED can do. The Cognitive Processor XR handles contrast and color better than any other Sony TV, giving you deep blacks and bright highlights that pop. Colors are rich and natural, and the viewing angle is superb. 1 supports 4K/120 and VRR, though Dolby Vision gaming at 120Hz is not supported. The Google TV interface is snappy and includes all major streaming apps, plus Bravia Core for free movie credits. At $3498, this is a solid deal given its typical price of $4400+. If you want the best picture for movies and PS5, this is one of the best choices.

Price Analysis

The current price of $3498 is 21% off the $4448.71 list price and well below the 30-day average of $4448.71. It's also lower than the 180-day average of $4252.50, making this a strong buying opportunity near an all-time low.